Inbound vs Outbound Marketing Strategy
Traditional advertising and sales is going to die, and if you don’t adopt this new methodology, you will be left in the dust.
I’m going to show you something that will change the way you get customers forever, plus make it easier and way more sustainable.
You won’t ever have to cold call again. (And even if you continue cold calling, it will increase your success 10-fold).
Would you like to have a machine that automatically brings you customers? …A way to get your customers to contact YOU to ask you questions, without any outreach?
Let’s get right into it:
The 1.2 Million Dollar Problem
I want to tell you a little story.
I recently went in to consult with a friend’s business. They were doing good revenue ($10MM / year). They were also selling an expensive product ($3k+ plus, with high margins) so this was an interesting business.
They were basically a sales organization. They had an entire room full of employees and it basically works like this.
1) They bought an enormous list of leads for a couple hundred thousand dollars.
2) They have a team that cold calls the leads they bought and tries to set up a demo.
3) They have a “sales” team that sells them.
This works enough to bring in the revenue, but they have a huge problem. It’s hard as hell to actually get someone on the phone.
Cold CallIng Sucks...
The biz dev team just calls and calls and uses all kinds of psychological tricks to attempt to get someone to agree to stay on the phone for 30 seconds so they can pitch them.
It’s a really tough job. They make hundreds of calls a day. This works but it’s really, really hard...And on top of that, this team that does the cold calling is EXPENSIVE. Every time they get hung up on, it’s just dollars down the toilet.
Lots of employees that start on the cold call team end up getting fired. There is low morale. They are trying to devise ways that they can increase sales, but if they can’t get someone on the phone, they can’t make the sale.
If they don’t change they are going to get left in the dust.
Why This Isn’t Going To Work
The way sales works has changed. Drastically.
1) Consumers don’t get sold anymore, they do their own research.
They are smarter and better equipped to make decisions. Now they don’t even go to a restaurant without checking reviews. They will look up reviews about you. Hell, they look up reviews about anything.
This toilet paper on Amazon alone has 5000+ REVIEWS. Think about that for a second.
Toilet Paper...5K+ Reviews...
2) Consumers HATE being bombarded and are nearly oblivious to hard sell ads.
So yeah people HATE ads.
3) Consumers ignore everything.
They don’t pick up their phones. Hell, they barely respond to messages from their friends! (Some of my messages go hours or even days without a response. One girl I was trying to date literally replied A MONTH LATER like it was normal. Hahaha!!!!)
So how do you reach them in a world of overwhelming advertising and smarter consumers that generally ignore everything?