Are you looking for ways to boost your Local SEO game in Columbus, Ohio?
Adding a Google My Business (GMB) listing is the answer. It is a free tool enabling businesses to make a profile on Google.
You can promote your business address, contact details, and social media links through the profile. GMB lets you show valuable information on Google Search and Google Maps.
Only 44% of local retailers have a GMB listing. Securing a profile will give you an edge. Read on and learn how to use Google My Business for an effective Local Search Engine Marketing strategy.
Creating a GMB Listing
To create a Google My Business profile, use an existing Google account or create a new one. Use your business email domain to maximize branding.
Go to the drop-down menu and select "Add your business to Google." Pick the proper business category and enter your location. If you have no physical store, put your service area instead.
Complete your contact information. Include your social media page if you want customers to contact you there. Click Finish and verify your business on Google.
Understand the Ranking Factors
As an integral part of Local SEO, Google My Business improves your Google Local rankings. It uses three vital factors to determine the rankings: Relevance, proximity, and prominence.
Relevance shows whether your business aligns with your customer search intent. A relevant GMB listing matches what they look for.
Pick the best possible categories and subcategories to increase your relevance. Include the location and primary business keyword in your description.
Focus on using relevant keywords to your product or service. Ensure they are somewhere natural within your description.
The proximity factor is about the distance between you and your target audience. The closer your business to the searcher, the higher your rankings become.
Proximity can be tricky since users have different locations. Be specific with your current address. If your pizza parlor is in Columbus, Ohio, put it on your website page title.
Give three to four on-site directions to your location. Use landmarks as your points of reference. To make it easier for your customers, embed a Google Map on your contact page.
Prominence refers to your business popularity within your local area. It shows how active your listing engagement is. The drivers for this factor include your reviews, local content, and events.
Google also counts your business articles, links, and directories online.