Looking to improve your quantity of ad leads? We can show you a strategy to form a lead generation campaign that ultimately will boost your number of leads!
Our first suggestion is to create a compelling offer that will catch the attention of the customer and get them thinking about if they want to look further into your product. It works as an incentive for interacting with your website.
Some examples of incentives for this situation include: a percentage off first order, free delivery, and free trial. Anything that would give some benefit to the customer would work since a majority of people are looking for a deal. When up against competitors, the consumer could make their decision ultimately based on who has the better deal. Offering an incentive upfront will help them remember your business for the future.
The next step is to create a landing page, which is where the consumer will be directed after clicking on your ad. Typically, the conversion rate is higher on a landing page compared to a website. It also allows you to gather information about the lead so you can follow up on them via email or text.
The landing page is a win-win for the consumer and the business since the consumer can receive deals for just signing up, and your business can keep them informed about information.