Do you want to increase calls to your business? Call-Only Ads can offer you more calls to your business as well as reduce the amount you are spending on ads.
Call-only ads offer a direct way for your customers to speak to you instantly. Instead of a search ad that gives other information in the ad, a call-only ad displays just the name and number to contact a business.
This form of advertising is recommended for when customers are searching on their phones and want a response right away. 65% of people prefer to talk over the phone about inquiries for a purchase. Some examples of businesses that can utilize this strategy well include doctors and dentists offices, restaurants, lawyers, and emergency services.
Many times when these services are searched, the customer wants fast results, which is why the phone number displayed is so convenient for them. Another benefit of call-only ads is how quick the set up time is. Your business will be able to see results in just a few days.
When you formulate your ad groups, try to only include about 10 keywords. Also, by having it organized, it will increase your CTR, lower your CPC and boost conversion rates.
The best way to have leads when starting a call-only campaign is to use Exact and Phrase Match Keywords. Exact Match provides a way to feature your ad when a specific phrase is searched.
For example, if someone searches, “Doctor Near Me”, then your ad will come up when searched for that exact phrase. With Phrase Match, your business’s ad will come up if the words in the keyword phrase are searched for.