Brand recognition across all platforms can increase your revenue by almost 23%. Brands with consistent presentation are 3-4 times more likely to have excellent visibility versus those that are more inconsistent.
Branding and marketing are one of the most crucial parts of creating a long lasting and successful business. But what if you've never really focused on branding or marketing? Where do you start?
Not to fret! While the ins and outs of branding and marketing can be tricky to navigate at times, it's not as hard as you may think. Keep reading to find out everything you need to know to take your business to the next level!
Branding and Marketing 101
Branding and marketing, while different, are very closely connected. It's hard to have one without the other. You need both to help create a successful business.
We're going to talk about each of these individually first. Then we'll dive into how these 2 things work together to help your business grow.
Before we can talk about the benefits of branding, it's important that you understand what branding is. At its core, branding is a form of marketing where a business or company creates a logo, symbol, name or design that is unique to that company. Something that is instantly recognizable and separates them from other businesses.
Branding is extremely important for a business in several ways. First of all, it is a way of building trust with your customers. When they see your logo or your name, they will know they can trust that you are producing a quality product.
Second, it separates you from your competitors. It also helps remind people why your product is better than theirs. There's a reason we still have social media wars between Wendy's... and well, everybody else.
Wendy's has created a reputation and a brand built around their snarky social media platforms. And you know what? People love it, even if they don't usually eat there!
To put it simply. Branding is what makes you, YOU!
Good branding can create built-in growth and value for your company. When a brand is recognizable, there is a great likelihood of your customers sharing it with their friends and those close to them. Word of mouth is an underappreciated, but an integral part of a companies growth and success.