A great logo design is essential in identifying a brand. But what is a logo? And what is their purpose for your business? Click here and find out!
On average, we come in contact with about 5,000 ads each day. These ads introduce or remind us of brands that want our attention.
With so many businesses vying for attention, how can a business make sure their brand gets noticed? The easiest way is to make sure you have a logo that can stand out from the crowd.
What is a logo, though? A logo is more than a pretty picture. Your business has to represent a lot of information in that one piece of branding material. To do this, you have to understand the importance of your business logo.
What Is a Logo?
A logo is a visual representation of your business brand. It helps people identify your company. It's the first step in making people decide whether they want to interact with your brand.
A well-done logo helps you stand out from the thousands of other brands people interact with daily. To create a logo that stands out and represents your company, it's helpful to seek advice from people well versed in the marketing world.
People will create a judgment about your brand within the first 27 seconds. This means your logo needs to catch them quickly.
The Purpose of Logos
Each piece of your logo represents a message you want to share. The graphics, colors, and fonts involved all work to create that eye-catching message.
You want enough creativity to stand out. You don't want so much creativity that you cause confusion about your brand, though.
Your logo is your businesses face to the world. You want something simple enough to add versatility to your brand, but you don't want a bland logo. The main purpose of the logo is to identify who you are.
Creating a First Impression
You have limited time to create a good impression on new leads. Within those first 27 seconds, they will decide if your business is worth a second look. Your logo is that first impression.
People will see your logo before they know anything else about you. While it can take up to seven interactions before people remember you, they will still hold onto that first impression.
Your logo creates that first impression. It attracts or repels leads. Your logo is the first aspect of your overall brand that helps people decide if they want to learn more or move on.