May 28, 2021

Get Local: Top Tips for Optimizing your Google My Business Listing

Local SEO


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Get Local: Top Tips for Optimizing your Google My Business Listing

FACT: Google has around 90% of the worldwide organic search engine market share. Of all the Google searches daily, 46% are looking specifically for local business information. 

With a statistic like that, it begs the question: Are you optimizing your Google My Business or Local Search efforts to ensure you are in front of the people looking for the products or services you offer?

Google is King and if you aren’t using their tools, you are missing out on a huge amount of exposure and traffic. 

Here are the steps you need to take to ensure your Google My Business and local search is putting your business on the Map! 

1. Optimize and Ensure Your Listing Data is Accurate

It’s simple - businesses that have the most detailed and accurate information are easier to serve in a search. 

Make sure your Google My Business listing accurately covers what your business does, where it is, business hours, and how they can buy, book, or schedule the goods/services your business offers.

Remember though, this isn't something you set and forget. Google rewards those who constantly update their listing, so you should aim to keep your listing accurate. 

And, in the age of COVID-19, GMB offers even more flexibility around hours and messaging for potential customers.

PRO TIP: Google offers the ability to customize hours for holidays/other special events, and with COVID-19 there is even more flexibility around messaging. Use these features to your advantage! 

2. Include Your Targeted Keywords in the Details

Google uses a ton of different signals to serve search results. When it comes to local intent searches, including important keywords and search phrases on your google listing is paramount. This will help you connect with the right audience, at the right time.  

Include your keywords within the business descriptions and each time you create a post to your audience.

Find out how your customers are or aren’t finding your business. Get your FREE Local SEO Audit to see where you show up.

3. Add Engaging & GeoTagged Imagery to Your Listing

Believe it or not, adding photos to your GMB listing on a regular basis actually helps the listings’ performance more than you’d expect.

According to Google, Google My Business listings with photos get 42% more requests for driving directions on Google Maps, and 35% more hits through to their site than listings without photos.

You can also boost the impact of listing photos by geotagging an image. Geotagging images tells Google where you’re located and gives positive signals to Google that you are authentic in your LOCAL area. 

 4. Request, Manage & Respond to Your Customer Reviews

Reviews are one of the main factors that impact both local and organic SEO, so it’s crucial that you regularly request, manage and respond to reviews.

Remember: Reviews Earn Clicks and Clicks Earn Visibility in search results!

Review interactions also illustrate to Google that your business values its customers and their feedback.

Google makes the review process easy by providing you a direct link via your GMB listing that you can email, add to a QR code or integrate with other creative marketing pieces your company is using. Just be sure to follow the best practices guideline when requesting reviews.

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5. Add Posts to Your Listing Regularly

Google wants to make it easy for users to find what they need, when they need it. By utilizing the posting feature in your google my business account you can add offers, events, products, and services directly to Google Search and Maps through your listing. Think of it as an extension of your social media efforts.

Posts let you engage with your audience and keep your presence fresh on Google.

And they can be sent on-the-go from either a phone, tablet, or a computer.

Businesses can also influence their Knowledge Panel breakouts with direct feedback about their businesses and the people that represent it.

When creating posts for your listing make sure they are engaging and free of spelling/grammar errors, make sense, and are free of useless information. If you can, include a visual or a link, but make sure the link is from a trusted source.

6. Attributes are Your Friend

Attributes are a great way to highlight the unique features surrounding your business. This could include being a black-owned, women or veteran-led business, but is not limited to business status and can include options such as outdoor seating, LGBTQ friendly space or Gluten Free options.

 7. Let the Masses Know What You Do or Offer with Products

Adding details for this option allows you to showcase your products or services within your listing, for free, and puts all the key information right in front of your potential customers. Adding a product or service to your listing also helps Google better understand what your business is all about. 

The following fields are available when adding products:
Product Name, Product Photo, Product Price (fixed or range), and a Product description. There is also an optional call-to-action button (Order Online, Buy, Learn More, Get Offer) with a link. 

PRO TIP: We recommend organizing your products into custom categories, because they do not expire.

As you can see from our listing below, our products are actually our services.

dot the i creative google my business listing within a google search
Dot The i Creative GMB Business Listing

Managing your Google My Business information can be cumbersome and may take you away from your daily operations. This is why you need a partner like DTi on your side. Our specialists understand what needs to be done, stay on top of the latest features, and do the heavy lifting so your business can stay ahead of the pack and in front of your audience!

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Dot The i Creative

Dot The i Creative (DTi Creative for short) is a full service digital marketing agency offering Search Engine Optimization, PPC & Digital Advertising, Social Media Management, Website Design & Development, Marketing Automation, and Content Creation Services in the Dublin, Ohio and Columbus, Ohio area.


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