Does your business or franchise have multiple locations? Are you looking to localize your SEO in a more effective way? We have several tips on how to go about improving Local Search Engine Optimization. A good Local SEO Services package should include the tactics discussed below.
Practically half of Google searches are based around local businesses. This shows how crucial it is to include your location when setting up SEO for your website. Featuring your location to optimize your searches will provide you much more traffic based on just the area for which people will search.
The key is to also make your website stand out against other local competitors, while also distinguishing between the different locations if you have multiple.
Most websites will tend to rank their homepage with various location keywords linking it to one homepage. This will overload the keywords to your homepage and could potentially confuse the customer, as well as mess up the rankings for your website on Google. Each page should highlight one aspect that you offer.