Marketing is a dynamic field and to stay ahead of your competition you must use the most effective strategies available. Content marketing is the newest kid on the block when it comes to business marketing strategies. In fact, 78% of businesses have a team of one to three content marketing specialists.
Rather than going to the expense of hiring another member of staff, many companies outsource their online marketing to a content marketing agency. But is hiring a digital marketing agency worth the expense? Keep reading for 8 key reasons why you should hire a marketing agency.
1. Free up Your Time to Focus on Your Core Business
Content marketing is very time-consuming. If you decide to do it in-house you'll need a team dedicated to writing and editing blogs and social media posts. You'll also need a graphic designer and perhaps a video editor. You'll also spend a lot of time reviewing and approving content for publishing.
Hiring a content agency frees up your and your team’s time so that you can focus on your core business. The time and resources saved should be enough to cover the costs of the agency a few times over. You'll only need to meet with the agency a few times to share your goals for the marketing campaign.
The content marketing agency may also schedule monthly progress meetings. These help review results that they're getting from their campaigns.
2. Work With Experts
To succeed at online and content marketing you will need specific skills and knowledge. There are so many aspects to consider such as SEO optimization, graphics, video editing, social media marketing, email marketing, etc. Attempting to do your own content marketing will result in a lot of trial and error and sometimes mediocre results.
Hiring an expert marketing agency ensures that your content marketing is effective from the start. The agency will help you define your goals and then come up with the best strategies to achieve them. This will help you stay ahead of your competition rather than trailing them.
3. Get Value for Money
Hiring a digital agency can end up saving you a lot of money. This is because they come packed with value. First of all, agencies can bundle a lot of services in one package.
Most people hire a writer, graphic designer, social media marketer and video editor separately. Instead, you can hire one agency for all these services.
By hiring an agency, you also avoid costly payroll and benefits costs that come with employees. A marketing agency will also have the latest marketing software and tools. They'll use to these provide you with the best marketing.
4. Track Your Results
Another importance of marketing agencies is their ability to collect and track valuable company data. Marketing agencies have access to premium tools and software such as website analytics, keyword research and competitor analysis. They can use these tools to track how many website visitors you get and from which channels.
The agency can also do tests to find out which type of adverts get you the most sales. They can even find out why visitors abandon shopping carts or click out of a website.
This data could help you to improve your marketing and increase your sales. These metrics also help the agency to prove its ROI with objective, measurable results.