August 19, 2021

Marketing 101: Why You Should Go With a Content Marketing Agency

Content Creation


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Marketing 101: Why You Should Go With a Content Marketing Agency

Marketing is a dynamic field and to stay ahead of your competition you must use the most effective strategies available. Content marketing is the newest kid on the block when it comes to business marketing strategies. In fact, 78% of businesses have a team of one to three content marketing specialists.

Rather than going to the expense of hiring another member of staff, many companies outsource their online marketing to a content marketing agency. But is hiring a digital marketing agency worth the expense? Keep reading for 8 key reasons why you should hire a marketing agency.

1. Free up Your Time to Focus on Your Core Business

Content marketing is very time-consuming. If you decide to do it in-house you'll need a team dedicated to writing and editing blogs and social media posts. You'll also need a graphic designer and perhaps a video editor. You'll also spend a lot of time reviewing and approving content for publishing.

Hiring a content agency frees up your and your team’s time so that you can focus on your core business. The time and resources saved should be enough to cover the costs of the agency a few times over. You'll only need to meet with the agency a few times to share your goals for the marketing campaign.

The content marketing agency may also schedule monthly progress meetings. These help review results that they're getting from their campaigns.

2. Work With Experts

To succeed at online and content marketing you will need specific skills and knowledge. There are so many aspects to consider such as SEO optimization, graphics, video editing, social media marketing, email marketing, etc. Attempting to do your own content marketing will result in a lot of trial and error and sometimes mediocre results.

Hiring an expert marketing agency ensures that your content marketing is effective from the start. The agency will help you define your goals and then come up with the best strategies to achieve them. This will help you stay ahead of your competition rather than trailing them.

3. Get Value for Money

Hiring a digital agency can end up saving you a lot of money. This is because they come packed with value. First of all, agencies can bundle a lot of services in one package.

Most people hire a writer, graphic designer, social media marketer and video editor separately. Instead, you can hire one agency for all these services.

By hiring an agency, you also avoid costly payroll and benefits costs that come with employees. A marketing agency will also have the latest marketing software and tools. They'll use to these provide you with the best marketing.

4. Track Your Results

Another importance of marketing agencies is their ability to collect and track valuable company data. Marketing agencies have access to premium tools and software such as website analytics, keyword research and competitor analysis. They can use these tools to track how many website visitors you get and from which channels.

The agency can also do tests to find out which type of adverts get you the most sales. They can even find out why visitors abandon shopping carts or click out of a website.

This data could help you to improve your marketing and increase your sales. These metrics also help the agency to prove its ROI with objective, measurable results.

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5. Establish Your Online Brand Reputation

Another key benefit of hiring a digital agency is that they can help you establish your brand amongst your target audience. The agency will be able to update your blogs and social media regularly so you get a loyal following and quality leads. They can also help you localize your digital marketing to Columbus, Ohio.

Localized content marketing is becoming increasingly important as searches including the terms “stores near me” have grown by over 250% since 2019. Additionally, the same report indicates that 70% of shoppers say the ability to shop in person at a store is an important consideration when choosing a retailer to buy from.

6. Get Fresh Ideas

A digital marketing agency can act as an outsider to your company and question some of your business practices. You and your team may be stuck in the ways in which you like doing things. Outside eyes can help you rethink your processes and help you become more effective and profitable.

Agency employees also stay up to date with the latest marketing strategies to stay on top of their game. So, any suggestions they make for your content marketing are likely to be cutting-edge ideas that will set you apart from your competition.

7. Scale Your Marketing

As your business grows, you may need to increase your marketing efforts. Scaling your marketing team if you are doing it in-house may be costly as you may need to hire extra employees. But a digital agency makes it very easy to increase your marketing campaigns.

They often have different package prices based on your business size. The agency can also increase its support during special events like a product launch. They can then reduce their services when things get back to normal.

This flexibility and scalability is the reason why many companies opt to hire an agency.

8. Benefit From In-Depth Market Research

One thing most marketing agencies are great at is market research. A great agency will analyze your market to find out things like:

  • What’s trendy
  • The best marketing strategies
  • What your competition is doing
  • Your target market likes and dislikes

Use this research well and you can come up with better products and services for your market and stay relevant to your industry.

Start Leveraging a Marketing Agency For Your Business

Digital marketing has become a necessity for any business that wants to thrive in the modern age. But most small businesses and startups don’t have the resources to put in place a successful online marketing strategy.

Hiring a marketing agency is a great compromise for such companies as they can get effective content and digital marketing at a reasonable price. When choosing an agency to work with, check their portfolio and references.

Contact us for a quote if you are looking for ways to improve your content marketing and attract more business from Columbus, Ohio.

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Dot The i Creative

Dot The i Creative (DTi Creative for short) is a full service digital marketing agency offering Search Engine Optimization, PPC & Digital Advertising, Social Media Management, Website Design & Development, Marketing Automation, and Content Creation Services in the Dublin, Ohio and Columbus, Ohio area.


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