Writing a social media post vs. writing a social media post that will resonate with your audience are two different things.
Are you utilizing social media in an effective way? We have a few tips on how to create content for different social media channels.
Majority of businesses use social media to promote and expose their content to gain interactions and accumulate potential customers. Knowing how to effectively manage every account, and knowing what to post on each channel can be frustrating though.
Each channel has a different audience; therefore, it is important to know what to post on which channel. We will highlight the top 5 most popular social media channels, and explain what type of content works best.
The most popular social media channel is Facebook. Facebook is used by a very wide range of ages and personalities, which makes it a great platform to use for any business. More specifically, Facebook has the highest amount of age 65+ activity compared to other channels. This offers a great platform for creating content to repurpose for other channels.
It is important to make sure that the formatting for your post is correct to the channel to which you are posting. Facebook is different in the way that you tag compared to Twitter and Instagram. Also less text involved in the post engages the viewer more since they have to read less. The posts with the most activity tend to have the least amount of words.
Facebook is the highest utilized social media platform among adults according to Pew Research Center’s 2016 Social Media Update.
Facebook is also a great platform for including links to blogs and videos. This type of content is interesting to most viewers if the description appeals to your audience. Most viewers will be drawn into a post when it resolves a problem that they may have, or if it answers a question. Viewers are also more inclined to engage with the post if it is 80 characters or less. Less text allows viewers to focus more on the visual content resulting in a higher amount of engagement.