Redefining the Trail: A New Brand and Digital Presence for COMBO

The Central Ohio Mountain Biking Organization (COMBO) is a passionate group dedicated to promoting and expanding mountain biking opportunities in Central Ohio. With a focus on advocacy, trail development, and community engagement, COMBO needed a new brand identity and a modern website that captures the spirit of adventure and supports its mission to grow the local mountain biking community.

Scope of Work: Dot The i Creative partnered with COMBO to create a new brand and logo, along with a dynamic website designed to engage riders and supporters. Our goal was to establish a cohesive visual identity that represents the organization’s dedication to mountain biking and to develop a digital platform that serves as a hub for trail information, events, and community activities.

Services Provided:

1. Branding and Logo Development:
   
   • We designed a bold, energetic logo that embodies COMBO’s spirit of adventure and passion for mountain biking. The logo incorporates elements inspired by trails and the natural environment, paired with a rugged color palette to reflect the organization’s outdoor focus.
   • The new branding was applied across all digital and physical assets to create a unified and easily recognizable identity, strengthening COMBO’s presence in the mountain biking community.
2. New Website Design and Development:
   
   • We developed a visually engaging and user-friendly website that serves as the central hub for COMBO’s activities. The design highlights trail information, upcoming events, volunteer opportunities, and advocacy efforts, making it easy for visitors to get involved.
   • The website’s responsive design ensures optimal functionality on all devices, from desktops to smartphones, allowing users to access trail updates and event details on the go.
   • SEO strategies were integrated to increase the site’s visibility in search engine results, attracting more local riders and supporters to the organization’s cause.

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Results Achieved: The new brand and website have significantly enhanced COMBO’s visibility and engagement within the mountain biking community. The bold logo and cohesive brand identity have helped attract more members and volunteers, creating a stronger sense of community. The redesigned website has improved user interaction, with more visitors exploring trail information, signing up for events, and engaging with the organization’s initiatives. COMBO’s refreshed digital presence now effectively supports its mission to promote mountain biking and connect enthusiasts across Central Ohio.