The Challenge
The Makoy Center stood at a pivotal moment in its legacy as a premier event venue. While their reputation for hosting exceptional weddings, corporate gatherings, and social celebrations was strong, their brand and digital presence hadn't kept pace with modern expectations. They needed a transformation that would honor their heritage while appealing to today's sophisticated event planners and couples.
Our Strategic Vision
Understanding the delicate balance between tradition and innovation, we developed a comprehensive rebrand and digital transformation strategy that would elevate The Makoy from a respected local venue to a modern celebration destination.
Brand Evolution
We crafted a refined brand identity that captures The Makoy's essence through clean lines and a sophisticated color palette. The new logo design speaks both to the venue's timeless elegance and its versatility, creating an immediate connection with both wedding couples and corporate clients. This fresh identity was carefully implemented across all touchpoints, ensuring a cohesive brand experience that resonates with their target audience.
Digital Transformation
The website redesign went beyond aesthetic updates – it was engineered to showcase The Makoy's stunning spaces while streamlining the booking process. High-quality visuals and intuitive navigation guide visitors through a virtual tour of the venue's offerings, while an integrated booking system makes it effortless for clients to check availability and initiate event planning conversations.
Remarkable Results
Brand Impact & Visibility
• 79.9% of search traffic driven by brand searches, demonstrating powerful brand recognition
• 13.8% click-through rate on brand searches – 7x higher than industry average
• 71% increase in wedding venue visibility
• 53.7% visibility in wedding-related searches, generating 103,200+ impressions during off-peak season
Search Performance
• 12.8% improvement in search ranking positions
• Wedding venue page generating nearly 100,000 annual impressions
• Consistent growth in organic search traffic
• Enhanced visibility across all event categories
The Secret to Success
Our triumph came from deeply understanding both the event industry and the psychology of modern event planners. We didn't simply update a logo or build a website – we created a digital experience that directly addresses the emotional and practical needs of couples and corporate planners alike. The platform seamlessly combines stunning visuals, practical planning tools, and compelling venue features, all wrapped in an interface that makes complex event decisions feel intuitive.
Looking Forward
The Makoy has emerged as more than just an event venue – they're now positioned as the premier destination for couples and organizations seeking a perfect blend of elegance and modern convenience. Their digital presence serves as a powerful tool for growth, helping them connect with new generations of clients while honoring their legacy of exceptional event experiences.
The platform stands ready to support The Makoy's continued success, serving as a model for how traditional event venues can successfully adapt to modern digital expectations while maintaining their authentic character and charm.
DTi Creative brought our vision to life in ways we never expected. Our new brand and website perfectly capture the elegance of our venue while making it simple for couples and event planners to discover us. The numbers are incredible - we're showing up in over 500 different wedding-related searches, and our venue page alone is getting nearly 100,000 views a year. What really impressed me was how they balanced our traditional values with a modern digital approach. When people are searching for the perfect wedding or event space in central Ohio, we're right there at the top of their results. Matt and his team didn't just refresh our look; they made sure we're visible to everyone planning their special day.
Explore Some of our Other Portfolio Projects
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