We compiled common mistakes that people make when they create websites on their own. Here are the top 5 mistakes that are keeping your website from converting.
1. No Call to Action
One of the biggest mistakes we see is not including a strong call to action above the fold. Above the fold is an old newspaper term, and it simply means anything you can see when you first land on the page without having to scroll. This is the most important part of any website page. The average attention span of people is officially less than a goldfish, so you have between 6-8 seconds to make an impact. If you don’t have a strong call to action that leads the user to make a move, you will see less conversion.
Here are some call to action examples that seem to work the best:
Call to Value
Buttons which emphasize “value” over “action.” The trick is to fulfil the value your title or main heading promises.
This type of call to action adds a few words to your CTA to handle the user's biggest objection to clicking.
Email Capture + CTA
Pair email capture with your CTA to make signing up as easy as possible. You can still capture more information later if necessary, but make the first step as easy as possible to get people started and invested.
2. No Social Proof
Social proof is one of the largest factors in getting users to convert. Social proof adds instant credibility to the value you're promising. Take the image below for example. Any website can write “How small brands sell more online”. But it's their “18,000+ reviews” that make you believe it.
Social proof doesn’t just have to be a review. Reviews are great, but they can take some time to build up. If you are launching a brand new website, product, or service, consider starting out with as many friend and family member reviews as possible. Social proof can be a single awesome review, an award, or even a founder's note. All of these options help personalize your website and increase conversion.