Are you looking to create an online marketing strategy that yields higher sales conversions? Do you want to find an easier way to reach your target market? If so, then you need to learn all you can about web design for your business.
Doing so can help you generate higher quality leads, make more sales, and help customers build loyalty to your brand. Your entire digital marketing strategy rides on having an optimal website design, so make sure that it makes sense!
See below for an in-depth guide on premier web design for business and why hiring a web design company is the best route to take.
1. Create a Mobile-Friendly Website
Not too long ago, website designers viewed a mobile-friendly website feature as an added bonus for your customers. It was initially used to create a better experience for the few that visited your site via their smartphone.
Well, times have changed... These days, more people are using the internet via their smartphones than desktops and tablets combined. Experts believe that almost 75-percent of people will only visit the internet with their phones by 2025.
Right now, over half of all internet traffic is via a smartphone. If your website doesn't have a fully functional, mobile-responsive website, your mobile site visitors will hit the back button and never return to your site. In other words, you're missing out on over half of your total market.
How can you combat this? By starting to prioritize your mobile-friendly site. Rather than creating a desktop website first, create the mobile website initially.
You can hire a web design company to help your Columbus Ohio business along the way. We can help you create a practical web layout that converts. Your content will be spacious, yet still deliver on a strong call to action that guides your customers along with the customer journey map.
2. SEO is King
Let's put our marketing thinking caps on, for a moment. Say you're one of your company's target customers; how will you be directed to the company's website?
You might be directed by a social media ad on Facebook. You could come across the website via an Instagram ad. However, the most common way will be that customers come across your website through a search engine (primarily Google).
Far too many companies think that Search Engine Optimization (SEO) is solely about using keywords in your blog articles or buying Google ads for search results. Those are only a few small portions of it.
Believe it or not, your website design plays a huge factor in whether or not Google will direct people to your content. Google crawls your site and looks for things like mobile-friendliness, high-quality content, website security, fast loading speed, strong internal/external links, and so forth.
You can give yourself a huge advantage over your competitors by hiring a local website development company. Whether you're building the website for the very first time or revamping it, we can help you plan and create a website that Google will find attractive and appealing.
3. Keep It Simple
Some companies out that go a bit too far when making a website. They strive to create something entirely unique, which ends up backfiring on them in the long run.
If you create a super-elaborate site that's loaded with content and pages, it can affect the loading speed. When's the last time that you waited longer than five seconds for a page to load? We're willing to bet that it's been a while.
Not to mention that, if you create a complex website, it will be hard for your clients to understand how to navigate your site. If it's too confusing, they'll hit the back button and abandon the ship.
Here's our advice: keep it simple. Our website developers can help you create a web design that's simple and practical, yet delivers all the features you were hoping for in the planning stage.