November 3, 2021

Web Design for Business: A Guide

Web Design & Development

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Dot The i Creative
Web Design for Business: A Guide

Are you looking to create an online marketing strategy that yields higher sales conversions? Do you want to find an easier way to reach your target market? If so, then you need to learn all you can about web design for your business.

Doing so can help you generate higher quality leads, make more sales, and help customers build loyalty to your brand. Your entire digital marketing strategy rides on having an optimal website design, so make sure that it makes sense!

See below for an in-depth guide on premier web design for business and why hiring a web design company is the best route to take.

1. Create a Mobile-Friendly Website

Not too long ago, website designers viewed a mobile-friendly website feature as an added bonus for your customers. It was initially used to create a better experience for the few that visited your site via their smartphone.

Well, times have changed... These days, more people are using the internet via their smartphones than desktops and tablets combined. Experts believe that almost 75-percent of people will only visit the internet with their phones by 2025.

Right now, over half of all internet traffic is via a smartphone. If your website doesn't have a fully functional, mobile-responsive website, your mobile site visitors will hit the back button and never return to your site. In other words, you're missing out on over half of your total market.

How can you combat this? By starting to prioritize your mobile-friendly site. Rather than creating a desktop website first, create the mobile website initially.

You can hire a web design company to help your Columbus Ohio business along the way. We can help you create a practical web layout that converts. Your content will be spacious, yet still deliver on a strong call to action that guides your customers along with the customer journey map.

2. SEO is King

Let's put our marketing thinking caps on, for a moment. Say you're one of your company's target customers; how will you be directed to the company's website?

You might be directed by a social media ad on Facebook. You could come across the website via an Instagram ad. However, the most common way will be that customers come across your website through a search engine (primarily Google).

Far too many companies think that Search Engine Optimization (SEO) is solely about using keywords in your blog articles or buying Google ads for search results. Those are only a few small portions of it.

Believe it or not, your website design plays a huge factor in whether or not Google will direct people to your content. Google crawls your site and looks for things like mobile-friendliness, high-quality content, website security, fast loading speed, strong internal/external links, and so forth.

You can give yourself a huge advantage over your competitors by hiring a local website development company. Whether you're building the website for the very first time or revamping it, we can help you plan and create a website that Google will find attractive and appealing.

3. Keep It Simple

Some companies out that go a bit too far when making a website. They strive to create something entirely unique, which ends up backfiring on them in the long run.

If you create a super-elaborate site that's loaded with content and pages, it can affect the loading speed. When's the last time that you waited longer than five seconds for a page to load? We're willing to bet that it's been a while.

Not to mention that, if you create a complex website, it will be hard for your clients to understand how to navigate your site. If it's too confusing, they'll hit the back button and abandon the ship.

Here's our advice: keep it simple. Our website developers can help you create a web design that's simple and practical, yet delivers all the features you were hoping for in the planning stage.


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4. Diversify Your Content

Again, put yourself in your customer's shoes; think of the last time you visited a website page and saw an article with too many words and very few paragraph breaks. Did you take the time to read it? Probably not.

Content is valuable, but it needs to be applied strategically. Keep the focus on the call to action and limit all other copy content.

Instead, diversify your content by using things like videos, high-resolution photos, infographics, blog articles, newsletters, podcast audio, and more. Your customers will be intrigued by the content and use their favorite form of content to ingest your message.

5. Make Yourself Readily Available

Contact is very important with site visitors. They want to know that your small business is willing and able to answer their questions as quickly as possible.

You should certainly make your contact information as prevalent as possible. Ensure that there's a phone number and email they can reach out to, but don't count on most of them acting on that.

Instead, you want to bring the contact to them. Consider investing in a LiveChat feature for your site that allows your representatives to help site users from the moment they land on your page.

Invest in Web Design for Your Columbus Ohio Company Today

Now that you have seen an in-depth guide on web design and all of the must-have features to consider, be sure to hire an expert web design agency to build yours today.

Take the time to read this article for a case study on how Gabrielle Adrian turned passion into an online platform with web design. To get a quote for your needs, please call us directly at 614-467-0384 and we will be happy to assist you further.

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Dot The i Creative

Dot The i Creative (DTi Creative for short) is a full service digital marketing agency offering Search Engine Optimization, PPC & Digital Advertising, Social Media Management, Website Design & Development, Marketing Automation, and Content Creation Services in the Dublin, Ohio and Columbus, Ohio area.

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