If you are selling a product or service, you cannot have any sales without a sales page that explains what you are selling. A sales page is intended to provide information about what you sell, as well as give a platform for potential customers to interact with offers.
Instead of grouping all your products or services on one page, create separate pages for each description to improve your Search Engine Optimization. This will allow Google to rank each page when someone searches for it, and it will be easily accessible for the customer. The simpler it is for the customer to navigate, the longer they will most likely stay attentive to your page.
Depending on what you are selling, each sales page should include a headline, overview, benefits/ features, how it works, testimonials, pricing, a guarantee, and a call to action. Having these segments on your website will help to engage the customer, and to give them the most information possible when making a decision on your product.
Before any of this happens though, it's crucial to come up with a way to keep them intrigued with your website. The average person only spends about 10 seconds on a website before they decide to leave the site or continue reading it.
One way to do this is by providing a captivating headline that pulls them into viewing your content. This will grab the attention of the customer and most likely will result in a longer engagement on your website.
Also, if you are marketing for a local audience, it would be beneficial to include the location of your business in the headline so it is clearly displayed that you are local to the targeted customer. This will help your website show up easily when someone nearby searches for a product or service that you offer.
Another useful heading could include something that makes your business look reliable, or involves a solution to a common concern that the customer might have. For example, instead of “Columbus Dog Kennel” you could turn it into “Most Trusted Columbus Dog Kennel”.
To compliment your heading, you can then make a subheading that relays off your headline. For example, “Most Trusted Columbus Dog Kennel” as the <h1> tag, and “Leave Your Pet with the People Columbus Trusts the Most” as the <p> tag.