72% percent of polled Search Engine Optimization (SEO) specialists believe that backlinks significantly impact ranking results
In a digital landscape tilting towards mobile-first, your content has to rank top on a customer's search. Backlinking is a popular strategy firms use to generate inbound traffic for high-quality leads.
If you are looking to grow your content’s authority, here is how you can successfully seek a backlink from a blogger you trust.
Develop a High-Value Resource They Can Link To
When you are looking to build out your backlink strategy, you have to begin with the fundamentals.
A backlink, when done right, is fundamentally an asset that contributes to a particular platform. It can help build the domain authority of a company’s website.
As such, a backlink needs to carry a value that the blogger you hope to reach out to will find attractive.
One way to tap into this insight and successfully get a backlink is to create a high-value resource the blogger you are targeting can link to.
Some ideas for resources you can put together include:
● Comprehensive studies
● Online courses
To make this a desired resource ensure that it either carries new insight or offers unique advice. It should also deal with an in-demand topic within your niche.
Once you have this covered the next step is to identify a post or page that would derive clear value from the resource you've just created.
An excellent way to determine this is to ask yourself if the audience would derive a superior benefit that can be meaningful to them.
The answers to that question will form a basis for the message you will use to reach out to the blogger you are targeting. Be as brutally honest with yourself as you can here for best results.
Having a high-value resource is the foundation on which the rest of your backlink strategies will build on. No one will want to backlink to a site, post or other resources that add no value to them.