Higher Click Through Ratio & Lower Cost Per Conversion With PPC

+73%

Impression Market Share

+10%

Click Thru Ratio

-13%

Cost Per Conversion

The Client

Contract Exteriors

https://contractexteriors.com

Who Is Contract Exteriors

Contract Exteriors is an exterior remodeling contractor that focuses on siding, roofing, decking, windows, and doors in the Charleston and Myrtle Beach, South Carolina areas. They have been a part of the community for over 10 years and have built a highly rated reputation for quality work and long lasting relationships with their clients.

The Problem Presented

Contract Exteriors needed a website that did a better job of attracting and converting website traffic.  In addition to fixing the website’s user-experience, the website’s organic search results were underperforming, and their competitors were winning Search Engine Marketing’s PPC Adwords traffic.

The Result

Dot The i Creative began with a comprehensive Search Engine Optimization (SEO) audit of the current website as well as a competitive analysis of competitors in their area. Addressing the SEO deficits found, our design team got to work organizing content and designing the site for better customer conversion. 

After redesigning the website, Dot The i Creative also helped drive traffic to the site by creating some initial re-launch blog content. This content was posted at consistent intervals after the website redesign to boost SEO and search engine rankings.

"Not only did Dot The i Creative help un-clutter our website and increase website conversion, but the SEM/SEO Campaigns have us outperforming competitors in our area."

– Randy Hann, Owner

The DTi SEM team audited the current PPC campaigns and corrected the many issues in how the campaigns were built.  Without increasing their budget, they are now receiving 2.5x the amount of traffic they were getting, and their website conversions have increased significantly.

We also addressed their SEO. Contract Exteriors has two locations in South Carolina but the local search focus has been on increasing business in the Charleston area. Our team worked hard to correct NAP (name, address, phone) errors and reduce the confusion from a previous location in the area. We optimized their content to help them rank #1 for 26 keywords and have 21 more in the top 20 organic positions. We are also seeing their site rank on average for 25-30 new keywords each month.Locally, we have helped them to hit all A and B spots in the local pack for their keyword and business focus - Decking and Siding. 

Finally, our customized review solicitation process has helped increase the review frequency for this location and helped spread out the review sources. By doing this we can increase validity/authority in both our potential customers eyes and Google’s algorithms.

Higher Click Through Ratio & Lower Cost Per Conversion With PPC
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Dot The i Creative

Dot The i Creative (DTi Creative for short) is a full service digital marketing agency offering Search Engine Optimization, PPC & Digital Advertising, Social Media Management, Website Design & Development, Marketing Automation, and Content Creation Services in the Dublin, Ohio and Columbus, Ohio area.

Tags

Content Creation

Conversion

Digital Ads

Digital Advertising

Keyword Research

Keywords

Lead Generation

Pay Per Click

PPC

Search Engine Optimization

SEO

Web Design

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Dot The i Creative

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