A New Identity With a Complete Rebrand and Digital Transformation ACC Rental

ACC Rental, a trusted provider of equipment rental services, sought a complete transformation to better align with its evolving business goals and customer base. The company aimed to refresh its brand identity, starting with a name change, and create a new digital platform that showcases its expanded service offerings.

Scope of Work: Dot The i Creative partnered with ACC Rental to guide the company through a comprehensive rebranding process, including a name change, new logo, and a complete website redesign. Our objective was to craft a brand identity that reflects the company’s growth and innovation while enhancing its online presence to attract a wider audience.

Services Provided:

1. Rebranding and Name Change:
   
   • We worked closely with ACC Rental to develop a new name that resonates with their mission and market position. The rebranding process focused on creating a fresh identity that communicates the company’s values and modern approach to equipment rentals.
   • The newly designed logo represents the company’s dynamic and forward-thinking nature, using clean lines and a bold color palette to create a memorable and professional brand image.
2. New Website Design and Development:
   
   • The new website was designed to be user-friendly and visually engaging, with a focus on showcasing the wide range of rental equipment available. The design emphasizes clear navigation, allowing users to quickly find the information they need.
   • We integrated search engine optimization (SEO) techniques to enhance the website's visibility and drive more organic traffic from potential customers.
   • The site was developed with responsive design principles to ensure seamless functionality across all devices, providing a consistent user experience whether accessed via desktop or mobile.

Results Achieved: The rebranding initiative successfully transitioned ACC Rental into a new era, creating a cohesive and modern identity that resonates with its target audience. The updated logo and name have been well-received, significantly boosting brand recognition and market presence. The new website has led to a marked increase in traffic and customer inquiries, thanks to its improved usability and optimized performance. Overall, the transformation has positioned ACC Rental as a leader in its industry, with a digital platform that supports its ongoing growth and customer engagement efforts.