A Fresh Identity Rebranding for a Greener Future for Keep Ohio Beautiful

Keep Ohio Beautiful is a non-profit organization dedicated to preserving Ohio's natural beauty through community engagement, environmental education, and sustainable initiatives. With a mission to inspire positive action and foster environmental stewardship, Keep Ohio Beautiful needed a rebrand and a new digital platform that resonates with its mission and encourages greater community involvement.

Scope of Work: Dot The i Creative partnered with Keep Ohio Beautiful to execute a comprehensive rebranding strategy, including a new logo design and a complete website redesign. Our aim was to create a cohesive brand identity that reflects the organization’s dedication to environmental sustainability and to develop a user-friendly website that drives engagement and supports their advocacy efforts.

Services Provided:

1. Rebranding and Logo Development:
   
   • We designed a fresh and vibrant logo that embodies Keep Ohio Beautiful’s commitment to environmental preservation and community action. The new logo features natural elements and a color palette inspired by Ohio's landscapes, creating a modern yet approachable brand image.
   • The updated branding was applied consistently across all digital and physical materials to ensure a unified and recognizable presence, strengthening the organization’s identity within the community.
2. New Website Design and Development:
   
   • We developed a visually appealing and interactive website that highlights Keep Ohio Beautiful’s initiatives, volunteer opportunities, and educational resources. The site’s design focuses on engaging visuals and straightforward navigation to encourage visitor interaction and participation.
   • The website was optimized for both desktop and mobile devices, ensuring that users can easily access information and get involved from any device.
   • SEO strategies were integrated throughout the site to boost visibility in search engine results, driving more organic traffic to the website and increasing awareness of Keep Ohio Beautiful’s mission.

Results Achieved: The rebranding and new website have successfully reinvigorated Keep Ohio Beautiful’s digital and community presence. The modern logo and cohesive brand identity have helped attract a broader audience and increased recognition of the organization’s efforts. The redesigned website has led to higher engagement rates, with more visitors exploring volunteer opportunities and supporting Keep Ohio Beautiful’s environmental initiatives. The mobile-friendly design and improved SEO have expanded the reach to new supporters, helping to amplify the organization’s impact across Ohio.