A Fresh Identity On Website Redesign Crooked Can Brewing Company & Center Street Market

How We Helped Crooked Can & Center Street Market Showcase Their Brewery and Experience

The Crooked Can & Center Street Market website redesign aims to enhance branding, improve user experience, and streamline operations through a structured and engaging digital presence.

What We Did:

We redesigned the Crooked Can & Center Street Market website to enhance branding, user experience, and operational efficiency. Our approach included:

• Developing a compelling brand narrative to strengthen identity and community connection.
• Structuring content for easy navigation, reducing staff workload on event and charity requests.
• Integrating Heartland POS for seamless e-commerce functionality, including merch and gift card sales.
• Upgrading event management with a user-friendly calendar and dedicated request forms.
• Enhancing community engagement through a 3D virtual tour, social media integration, and dedicated communication channels.
• Implementing SEO and digital marketing strategies to boost online visibility.
• Establishing a feedback loop to continuously refine and improve the website.

The Impact:

The redesigned website has strengthened Crooked Can’s brand presence and improved operational efficiency by streamlining event bookings, charity requests, and staff workload. Visitors now enjoy a seamless experience with easy access to key information, events, and online purchases. Community engagement has grown through interactive features like the 3D tour and improved social media integration. Additionally, enhanced e-commerce and SEO strategies have increased website traffic and sales, while clearer communication channels ensure inquiries are handled more effectively, improving overall customer satisfaction.

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