Did you know that 88% of people are less likely to return to a site if they've had a bad experience with it? This is why nowadays, businesses should have responsive websites.
Your website has a huge impact on the perceived credibility of your business. Websites are all about first impressions, and thus have the power to make or break relationships with potential customers.
Many factors contribute to a good website. Design, content, and flow are very important to attract and keep customers. Furthermore, making sure that visitors can access your content from any device should be a top priority.
This is why if you are undergoing a website update or redesign, you should consider looking into responsive websites. No matter what your business is, if you are trying to get the most out of your online presence, responsive website design will help bring your strategies to the next level.
What Are Responsive Websites?
Responsive websites adapt to every screen, creating positive user experiences in every device. This includes mobile devices, tablets, desktop computers, and any other new technology that might pop up in the market.
Responsive web design works through Cascading Style Sheets. This technology uses a variety of settings to serve unique characteristics within each user's device.
How Do You Know if a Website Is Responsive?
Have you ever clicked on a website through a mobile device and found it hard to navigate? Not only did it lag, but the characters were small and hard to read, and the menus were not clickable? Chances are, that website was not responsive.
Non-responsive websites are very easy to point out. A lot of customers return to websites using different devices every time. Therefore, they can easily tell if it is not optimized.
Why Does Responsive Web Design Matter?
Without responsive website design, web developers would have to create separate websites for every single existing device. Having web design technology that can adapt to every device saves time and money, and makes the overall web design experience easier for every party involved.
For business owners, having a responsive website means that your customers will be able to get the most out of your website every time they access it.
About half of all website traffic comes from mobile devices. Making sure that your website is properly optimized for mobile usage is extremely important.
There are many tools you can use to figure out if your website is mobile-friendly. A good one is a Mobile-Friendly Test by Google. If you don't like what you see, you should consider working with a web design company like Dot The i Creative to get your site optimized.