May 28, 2021

GMB FEATURE UPDATE: Call History now shows live data!

Local SEO


Dot The i Creative
GMB FEATURE UPDATE: Call History now shows live data!

It had been in Beta for what seemed like ages, but Google recently rolled out their long-awaited Call History feature to Google my Business (GMB). This incredibly handy feature provides business owners with a detailed history of who calls your business, and gives you the option to view an individual caller’s history and call them back directly - without the need for a specific call tracking tool.

Did You Know? According to Google, 46% of searches have a ‘local intent’.

How it works

Say you are searching for a Marketing Company to help with local search engine optimization. You do a quick search on your phone, and you click the “CALL” button on Dot The i Creative’s business profile. Since DTi has call forwarding set up in our Google My Business account, that call information will be tracked and show up in the “Calls” tab of our profile. The “Calls” tab allows you to easily find recent calls, manage missed calls, and more.

How will I know which calls are from my GMB listing and which calls aren't

Customers will always connect to your business via a forwarding number instead of through the number listed on your profile, and there will be an automated message that says, “Call from Google.”

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How long is the call history data stored for?

After activating the call history feature, call data is stored for 45 days in the “Calls” tab. Call history only currently tracks phone calls, not texts.

Why we love it? 

Being able to attribute leads via call tracking will help you quickly measure the success of your local SEO efforts. Not to mention….

  • If a customer calls and has a great experience with your company, you can send a follow-up request to leave a Google review directly to their phone.
  • Knowing that the call came through Google My Business and being able to match phone numbers to customers will allow you to get a better idea of the quality of leads coming through and better track your overall ROI. 
  • Opting into call tracking allows you to view missed calls and potential listing errors. If your opening hours are incorrect or unclear, but you are getting a ton of calls outside of business hours,  you will be able to uncover the reason faster with call history data. 

Can your customers even find your business to call? Get your FREE Local SEO Audit to see where you show up.

Managing your Google My Business listing can be cumbersome and may take you away from your daily operations. This is why you need a partner like DTi on your side. Our specialists understand what needs to be done, stay on top of the latest features, and do the heavy lifting so your business can stay ahead of the pack and in front of your audience!

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Dot The i Creative

Dot The i Creative (DTi Creative for short) is a full service digital marketing agency offering Search Engine Optimization, PPC & Digital Advertising, Social Media Management, Website Design & Development, Marketing Automation, and Content Creation Services in the Dublin, Ohio and Columbus, Ohio area.


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